Privacy Policy

1. Introduction

ProfitSEM ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide when you:

• Fill out contact forms or lead qualification forms
• Request a consultation or audit
• Subscribe to our newsletter or blog updates
• Communicate with us via email or phone
• Become a client and provide account access

This may include:

• Name, email address, phone number
• Company name and website
• Business information (revenue, ad spend, goals)
• Google Ads account data (when you grant us access)

2.2 Automatically Collected Information

When you visit our website, we automatically collect:

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on pages
• Referring website and exit pages
• Cookie data (see Section 5)

3. How We Use Your Information

We use collected information to:

• Provide Services: Manage Google Ads campaigns, provide reports, and communicate about your account
• Qualify Leads: Assess whether our services are a good fit for your business
• Communicate: Send service updates, newsletters, and marketing communications (with your consent)
• Improve Services: Analyze website usage and optimize user experience
• Legal Compliance: Comply with legal obligations and protect our rights

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party tools we use to provide services (e.g., Google Ads, analytics platforms, CRM systems, email marketing tools)
• Legal Requirements: When required by law, court order, or government regulation
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you explicitly authorize us to share your information

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our website. Cookies are small data files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Necessary for website functionality
• Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
• Marketing Cookies: Track visitors across websites to display relevant ads

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• Encryption of data in transit (SSL/TLS)
• Secure server infrastructure
• Access controls and authentication
• Regular security audits and updates

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Specifically:

• Active Clients: Duration of service agreement plus 7 years for financial records
• Leads/Prospects: Up to 2 years unless you request deletion
• Newsletter Subscribers: Until you unsubscribe
• Website Analytics: 26 months (Google Analytics default)

8. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal data
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your data (subject to legal retention requirements)
• Opt-Out: Unsubscribe from marketing communications
• Data Portability: Request your data in a machine-readable format
• Object: Object to certain data processing activities

To exercise these rights, please contact us here.

9. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to deletion
• Right to non-discrimination for exercising CCPA rights

10. GDPR Compliance (EU Residents)

If you are in the European Union, we process your data under the following legal bases:

• Consent: For marketing communications and non-essential cookies
• Contract: To provide services you've requested
• Legitimate Interests: For website analytics and service improvement
• Legal Obligation: To comply with applicable laws

You have the right to lodge a complaint with your local data protection authority.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to read their privacy policies.

12. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

13. Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last Updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions about this privacy policy or our data practices, please contact us: